Lifecycle Growth Manager

WHO WE ARE

We’ve been obsessed with brains. We believe everyone deserves a sharper, healthier mind. More than 100 million people turn to Lumosity to boost focus, strengthen memory, and think faster — making brain training part of their everyday lives. We also support the Human Cognition Project, collaborating with over 90 university partners to advance research in cognitive training.

We’re here to do the best work of our lives — building products that make minds sharper and healthier. Join us and help shape the future of brain health.

WHAT WE’RE LOOKING FOR

As a

Lifecycle Growth Manager

at

Lumosity , you’ll design and optimize the

user engagement engine

that powers millions of training sessions worldwide. You’ll combine

data, behavioral insights, and creative experimentation

to build personalized journeys that drive

activation, retention, and subscription growth.

Working across

email, push, and in-app channels

using

Braze , you’ll own key lifecycle loops — from onboarding to reactivation — and continuously test ideas that help users build stronger training habits.

Our ideal candidate is

analytical yet creative , equally comfortable diving into user data and designing impactful experiments end-to-end.

KEY RESPONSIBILITIES

Analyze & Experiment

Analyze user behavior, retention cohorts, and funnel performance to uncover growth opportunities.

Design, execute, and analyze

A / B tests and lifecycle experiments

that improve activation, engagement, and conversion.

Translate data insights into actionable lifecycle strategies and personalized messaging opportunities.

Build lightweight lifecycle dashboards and share key learnings across product, data, and marketing teams.

Design & Execute Campaigns

Own Lumosity’s

email, push, and in-app messaging strategy

end-to-end — from audience segmentation to creative execution.

Create

personalized lifecycle journeys

by mapping key user states and behavioral triggers that guide users through onboarding, activation, habit formation, and subscription conversion.

Build and optimize

triggered and automated campaigns

using Braze Canvas and Liquid personalization.

Develop

re-engagement and winback programs

that bring users back into training routines.

Manage the

weekly newsletter and content calendar , highlighting new content, product features, and brain training insights.

Collaborate & Scale

Partner cross-functionally with

product, data, science, and engineering

to align lifecycle messaging with user experience.

Champion

automation, personalization, and experimentation

across the growth team.

Shape the

long-term lifecycle roadmap , introducing smarter triggers and state-based logic to improve retention and lifetime value.

WHO YOU ARE

2–5 years of experience in

lifecycle, CRM, or growth marketing , ideally for a

consumer tech or subscription product.

Strong analytical foundation — you can read retention curves, design experiments, and interpret data (with support from analysts).

Hands-on experience with

Braze

(or similar tools) and comfort with personalization logic (Liquid).

Excellent written communication and attention to detail in campaign execution.

Proven ability to collaborate across teams — product, science, and business.

Creative and data-driven : you balance messaging craft with measurable impact.

Excited by Lumosity’s mission to make

cognitive training engaging and accessible

for everyone.

Bonus :

Basic proficiency in HTML / CSS for email optimization.

Familiarity with

behavioral or state-based personalization frameworks.

Experience running lifecycle experiments or behavioral nudges.

WHAT WE OFFER

The excitement and flexibility of an early-stage startup with the stability of a mature business

Competitive salary and equity packages

AI is in our DNA. From Cursor to ChatGPT, v0 to Claude, we use cutting-edge tools to focus on the things that matter

Hybrid work model : 3 days a week in office, designed for deeper collaboration and the fun of working side-by-side. Expect spontaneous whiteboard sessions, team lunches, and regular board-game hangouts

Flexible paid time off

Comprehensive, company-sponsored medical insurance (including spouse, children and parents / in-laws)

Annual learning stipend for courses, books, and upskilling

Office commute expense reimbursement and a location just a short walk from the nearest metro

Set in a lively neighborhood with plenty of cafés and hangout spots to explore after work

Monthly fitness / wellness reimbursements

Catered lunches and a fully stocked pantry — complete with the real MVP : strong South Indian filter coffee. And a library nook stacked with books you’ll actually want to read

Free Lumosity Family subscription — finally, a way to settle once and for all who’s the real genius in the family

Please also fill in the google form below to complete the application.

https : / / docs.google.com / forms / d / e / 1FAIpQLScElPTKUvDtUcQPOo4i_HxdYHLxnmsuLZ4L-JB6dSALmBiJkQ / viewform?usp=header