Performance Marketer

Skills :

Google Analytics, Facebook Ads Manager, SEO, PPC Campaigns, A / B Testing, Email Marketing Automation, Content Marketing, Data Analysis,

Key Responsibilities

• Campaign Strategy and Planning :
• Develop and implement comprehensive paid ad strategies aligned with organizational objectives
• Identify target audiences and tailor campaigns to maximize reach and engagement
• Campaign Management :
• Plan, execute and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others
• Conduct A / B testing for ad creatives, copy, and landing pages to improve performance
• Budget Management :
• Allocate and manage campaign budgets to ensure cost-effectiveness and maximum ROI
• Monitor daily spend to ensure campaigns remain within budget while achieving desired outcomes
• Performance Analysis :
• Track, measure, and report on campaign performance metrics, including CTR, CPC, CPA, and conversion rates
• Use tools like Google Analytics, Facebook Ads Manager, and other platforms to analyse data and inform decision-making
• Creative Collaboration :
• Work closely with content creators, designers and marketing teams to develop compelling ad creatives and copy
• Provide guidance on visuals, messaging, and CTAs to enhance ad performance
• Keyword and Audience Research :
• Conduct detailed keyword research for search campaigns and develop targeted audience segments for display and social campaigns
• Stay updated on trends and audience behaviour to refine targeting strategies
• Trend Monitoring and Innovation :
• Stay ahead of industry trends and platform updates to ensure campaigns utilize the latest features and techniques
• Experiment with new ad formats, channels and tools to explore growth opportunities
• Lead Generation and Nurturing :
• Optimize campaigns to drive qualified leads for admissions and enrolment
• Collaborate with the admissions team to align campaign efforts with lead conversion goals
• Competitor Analysis :
• Monitor competitor campaigns to identify opportunities and refine Inspiras ad strategies
• Compliance and Quality Assurance :
• Ensure all campaigns comply with platform policies and maintain high standards of quality

Qualifications And Requirements

Skills Required

linkedin ads , retargeting , programmatic advertising , Google Ads, Data Analysis, Content Marketing, Google Analytics, Seo