Sales Development Representative (Outbound)
Location : Hyderabad (Onsite) Region Coverage : Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)
Experience : 1–4 years (B2B SaaS outbound)
The Role
We're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.
This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.
What You'll Do
- Prospecting & List Building : Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).
- Cold Calling : Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.
- Cold Emailing : Write concise and localized cold emails. Manage multi-touch sequences and continuously A / B test subject lines and openers to improve response rates.
- Sequencing & Cadences : Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).
- Initial Qualification : Conduct a quick discovery call (BANT / CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.
- Meeting Setting : Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.
- CRM Hygiene : Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.
- Market Feedback : Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.
- Compliance : Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.
Key Performance Indicators (KPIs)
Dials : 60–90 per day, with 60–90 minutes of talk time per day.Emails : 50–100 per day (personalized steps within sequences).First Meetings Booked : 35–50 per month.SAOs (Sales-Accepted Opportunities) : 15–25 per month.No-Show Rate : ≤ 15% (with confirmation and reminders).CRM Hygiene : 100% of activities and notes logged within 24 hours.Requirements
Must-Haves :
1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll, or workforce management is a plus.A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.Excellent written and spoken English with a clear and neutral phone presence.Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo / Outreach / HubSpot).A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.Nice-to-Haves :
Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.Familiarity with intent / data tools (Lusha), cloud phone systems / dialers, and local-call routing.Awareness of SEA privacy / DNC / PDPA norms and basic email deliverability best practices.Traits We Value
High Activity, Quality First : The ability to maintain high activity while focusing on quality messaging and qualification.Coachable & Resilient : A desire to learn, an ability to handle rejection, and the curiosity to test new talk tracks.Process Discipline : Strong organizational skills for managing your calendar, notes, and next steps.Cultural Respect : An understanding of and respect for cultural nuances across Southeast Asia.Tools You'll Use
CRM : ZohoSequencing : Apollo / LemlistSocial Prospecting : LinkedIn Sales NavigatorTelephony : A cloud dialer