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Sales Development Representative

Sales Development Representative

Akrivia HCMHyderabad, Telangana, India
17 days ago
Job description

Sales Development Representative (Outbound)

Location :  Hyderabad (Onsite)  Region Coverage :  Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)

Experience :  1–4 years (B2B SaaS outbound)

The Role

We're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.

This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.

What You'll Do

  • Prospecting & List Building :  Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).
  • Cold Calling :  Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.
  • Cold Emailing :  Write concise and localized cold emails. Manage multi-touch sequences and continuously A / B test subject lines and openers to improve response rates.
  • Sequencing & Cadences :  Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).
  • Initial Qualification :  Conduct a quick discovery call (BANT / CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.
  • Meeting Setting :  Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.
  • CRM Hygiene :  Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.
  • Market Feedback :  Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.
  • Compliance :  Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.

Key Performance Indicators (KPIs)

  • Dials :  60–90 per day, with 60–90 minutes of talk time per day.
  • Emails :  50–100 per day (personalized steps within sequences).
  • First Meetings Booked :  35–50 per month.
  • SAOs (Sales-Accepted Opportunities) :  15–25 per month.
  • No-Show Rate :  ≤ 15% (with confirmation and reminders).
  • CRM Hygiene :  100% of activities and notes logged within 24 hours.
  • Requirements

    Must-Haves :

  • 1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll, or workforce management is a plus.
  • A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.
  • Excellent written and spoken English with a clear and neutral phone presence.
  • Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo / Outreach / HubSpot).
  • A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.
  • Nice-to-Haves :

  • Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.
  • Familiarity with intent / data tools (Lusha), cloud phone systems / dialers, and local-call routing.
  • Awareness of SEA privacy / DNC / PDPA norms and basic email deliverability best practices.
  • Traits We Value

  • High Activity, Quality First :  The ability to maintain high activity while focusing on quality messaging and qualification.
  • Coachable & Resilient :  A desire to learn, an ability to handle rejection, and the curiosity to test new talk tracks.
  • Process Discipline :  Strong organizational skills for managing your calendar, notes, and next steps.
  • Cultural Respect :  An understanding of and respect for cultural nuances across Southeast Asia.
  • Tools You'll Use

  • CRM :  Zoho
  • Sequencing :  Apollo / Lemlist
  • Social Prospecting :  LinkedIn Sales Navigator
  • Telephony :  A cloud dialer
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    Sales Development Representative • Hyderabad, Telangana, India

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