Content Strategist

Key purpose of the role.This role is to strategize, create and deploy engaging digital content across platforms as per customer persons throughout the customer journey from acquisition to conversion and also for successful customer retention.Responsibilities : 1. Digital content strategy2. Campaign management3. Online Sales Enablement4. Community BuildingWhat Key Tasks will be involved?1. Digital Content Strategy : Orchestrating digital content strategies across all online platformsPlanning, creating and disseminating content in various formats like Infographics, Case studies, blogs, video shorts etc - Social media marketingE-mail marketingWebsite management - Implementing SEO best practicesVideo storyboardingCreative brief facilitation, while working closely with digital & design agencies2. Campaign Management : Driving traffic and engagement that translates to sales and brand buildingAutomating digital customer journey from awareness till conversion3. Online sales Enablement : Communicate the value proposition and create online sales tools, training material and collateralsFacilitate webinarsLiaise with sales, product and operation teams to deliver successful marketing campaigns4. Community Building : on my.biofuelcircle.comOpportunity : Opportunity to work with a fast-growing company in a priority bio-energy sector Work with a highly engaged & motivated team