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Creative Strategist – Paid Ads

Creative Strategist – Paid Ads

K9 VitalityPune, IN
30+ days ago
Job description

Job Description

About K9 Vitality

K9 Vitality is one of India’s fastest-growing D2C pet wellness brands, trusted by 25,000+ pet parents . We create vet-approved, natural supplements for dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple : help dogs live healthier, happier lives—while giving their parents peace of mind.

We’re now looking for a Creative Strategist to own and lead our paid ads creative strategy end-to-end . This is a full-time, remote role for someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is a dog parent who genuinely cares about pet health.

What You’ll Do

You’ll own the creative engine that powers our paid media. This means :

🔎 Deep Customer Understanding

  • Lead ongoing research into pet parent needs : review mining (our reviews, competitor reviews, Amazon, Reddit, TikTok comments, etc.), audience insights, and pain point mapping.
  • Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts.

📊 Creative Strategy & Frameworks

  • Develop SOPs from scratch for creative strategy : research, concepting, testing, and performance analysis.
  • Translate insights into a clear roadmap of creative angles, hooks, and concepts.
  • Track what’s tested vs. untested, learnings, and iteration pathways.

    • 🎥 Ad Creative Leadership

  • Own the creative direction across static ads, carousels, GIFs, short / long-form videos .
  • Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset.
  • Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty.
  • Understand what makes a scroll-stopping visual or video perform.

    • 📈 Performance Marketing Alignment

  • Partner closely with the growth team to align creatives with performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time) .
  • Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.

    • 🧑‍🤝‍🧑 Team & Process Leadership

  • Manage designers, editors, and UGC creators.
  • Build clear, repeatable creative workflows (briefs, naming conventions, asset libraries, iterations).
  • Ensure a high volume of quality, test-ready ad creatives are launched weekly.

    • What We’re Looking For

    ✅ Must-Haves

  • 2+ years of experience in creative strategy for paid ads (D2C brand or agency background preferred).
  • Proven track record of scaling ads across Meta, YouTube, or TikTok .
  • Strong understanding of direct response copywriting and creative frameworks.
  • In-depth knowledge of performance marketing metrics and how creatives impact them.
  • Dog parent – non-negotiable. We want someone who understands our audience because they live it.

    • 💡 Nice-to-Haves

  • Ability to create content themselves (shooting / editing UGC, reels, or ads).
  • Prior experience in pet care, supplements, or wellness brands.

    • Role Details

  • Type : Full-time, Remote
  • Compensation : ₹50,000 – ₹75,000 / month (based on experience)
  • Growth : Opportunity to become Head of Creative as we scale into new markets and channels

    • Why Join K9 Vitality?

  • Be part of a mission-driven brand transforming pet wellness in India.
  • Join a fast-scaling D2C team with global ambitions.
  • Own the entire creative strategy function —your work directly drives revenue.
  • Work remotely with flexibility, but with the accountability and excitement of a startup environment.

    • If you’re obsessed with great ads, understand the science behind scroll-stopping creatives, and love dogs as much as we do—we’d love to hear from you.

    👉 Apply now and help us shape the future of pet wellness in India.

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    Creative Strategist • Pune, IN

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