Senior Marketing Manager

Senior Marketing Manager

Strategic Marketing

Develop and execute comprehensive marketing strategies aligned with business

objectives.

Create go-to-market plans for automation products and solutions

Conduct market research and competitive analysis within the automation sector

Identify target customer segments and develop buyer personas specific to the

automation industry's needs

Campaign Management & Lead Generation

Design and implement multi-channel marketing campaigns across digital and

traditional platforms

Collaborate with Channel Partners and the Customer Marketing teams for joint

Marketing campaigns.

Manage lead generation programs to support sales pipeline development

Optimise marketing automation workflows and nurture campaigns

Track and analyse campaign performance metrics and ROI

Content Marketing & Communications

Create technical content, including whitepapers, case studies, and product

documentation

Develop compelling messaging for automation solutions targeting industrial

customers

Manage content calendar and oversee production of marketing materials

Collaborate with technical teams to ensure the accuracy of product communications

Digital Marketing & Brand Management

Oversee digital marketing initiatives, including SEO, SEM, social media, and email

marketing

Manage company website content and user experience optimization

Maintain brand consistency across all marketing touchpoints

Execute trade show and industry event marketing strategies

Experience & Background

8+ years of marketing experience with demonstrated success in B2B environments

Proven experience in the automation industry (industrial automation, process

automation, or related sectors)

Strong understanding of automation technologies, manufacturing processes, and

industrial applications

Experience with marketing automation platforms and CRM systems

Technical Skills

Proficiency in digital marketing tools and analytics platforms (Google Analytics,

HubSpot, Salesforce, etc.)

Experience with content management systems and marketing automation software

Knowledge of SEO / SEM best practices and social media marketing

Familiarity with design software and the ability to coordinate creative production