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Digital Media Planner
Publicis Groupe Indiamumbai, maharashtra, in5 days ago
Job description2-4 years’ experience in similar field Previous experience of working with a digital media agency Managed end to end Digital Media Planning campaigns Platform knowledge – Facebook, Google, Programmatic, Publishers Good vendor relations Should have managed a team of individual multi-functional individuals Developing Media Strategy to achieve respective brand’s objectives Planning, implementing & execution of the campaigns Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders Manage complex projects with an ability to handle multiple projects at a time Set and meet deadlines forself as well as others Abreast with industry trends and innovations to drive thought leadership in business. Media dashboard experience – Adwords, Dv360, Facebook Analytically bent with Creative mindset Thorough understanding and management of media governance processes and inter- department relationships Strong in verbal, numerical and strategic reasoning Good presentation and communication skills Inter-personal relationship builder and stakeholder management is critical Knowledge of media planning tools – Comscore, GWI, Similarweb etc
Key Responsibilities-
- Owning up media planning and delivery for key account
- Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
- Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
- Manage day-to-day client interaction along with the final plan presentation to the client
- Owning up brand and individual KPI’sto drive business goals
- To supervise and design media plans using appropriate media tools.
- To create culture of innovation and have all contribute to creative media solutions.
- To proactively provide inputs / directions to client and be responsive for client needs
- Facilitate development of team members through on –the-job coaching and initiate developmental training.
- To ensure smooth team functioning and timely resolution of team conflicts
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Digital Media Planner • mumbai, maharashtra, in
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