Media Planner (Dooh)

Purpose :  Develop and executes media strategies to promote a client's products or services using various media channels.

Profile :

• Creating comprehensive media plans that align with client objectives and target audience preferences, often involving both traditional and digital media channels.
• Conducting thorough research to identify the most effective media outlets for reaching the target audience, including analyzing audience demographics, media consumption habits, and market trends.
• Negotiating advertising rates and securing optimal placements for advertisements on various media platforms, including DOOH screens.
• Monitoring the performance of media campaigns, analyzing key metrics, and making adjustments to optimize campaign effectiveness and achieve desired results.
• Working closely with creative teams, account managers, and other stakeholders to ensure cohesive campaign development and execution.

Skills :

Qualifications :

Skills Required

Media Planning, Media Buying, campaign optimization, audience research, Market Analysis