Digital Content Director

About CreatorFlux & The Role :

CreatorFlux Media is the exclusive Digital talent arm of Zee, focused on end to end influencer solutions encompassing talent management, influencer marketing, creative solutions & creator-led content IP development. This pioneering initiative is set to redefine how creators particularly those from non-metro regions gain visibility, voice, and value on the national and global stage.

This is more than an influencer play it’s a cultural movement. By placing creators from Tier-2, Tier-3, and rural India at the heart of mainstream entertainment, CreatorFlux is building the rails for the next wave of digital storytelling and creator entrepreneurship.

We are looking for an experienced Social Media Head to build and manage the social identity for CreatorFlux. This role requires a social media strategist with deep understanding of content formats, platform algorithms, digital culture, and audience engagement techniques, preferably someone who is a nano / micro creator themselves or someone who has a proven track record of building the social identity for a start-up. You will be responsible for managing all social handles, growing community engagement, building platform-native content strategies, and driving visibility and relevance for CreatorFlux across digital touchpoints.

Key Responsibilities :

Social Media Strategy & Execution

• Own the content and growth strategy for all CreatorFlux social media handles & accounts of talent managed by the Company (Instagram, YouTube, LinkedIn, X, etc.).
• Plan, schedule, and manage content calendars, campaigns, and creator collaborations.
• Design platform-native content strategies to drive engagement and reach.

Content Creation & Curation

Analytics, Trends & Optimization

Brand Voice & Community Building

Campaign Integration & Collaboration

Desired Skills and Experience :