Shopper Marketer
ConfidentialBengaluru / Bangalore11 days ago
Job descriptionManage relationships with key e-commerce accounts (Amazon, Flipkart, etc.) to ensure alignment on goals and initiatives. Collaborate with account teams to develop and execute strategic plans that drive GMV. Monitor inventory levels, pricing strategies, and promotional activities to maximize sales. Develop and execute data-driven marketing strategies to increase brand visibility, customer acquisition, and retention across e-commerce platforms. Continuously evaluate the product portfolio to ensure it meets customer needs and aligns with the company s strategic goals. Identify and implement opportunities to optimize the product mix, including SKU rationalization and introduction of new variants or categories. Plan, execute, and optimize marketing campaigns on e-commerce platforms to boost visibility and conversions. Work closely with marketing teams to ensure campaigns are aligned with brand objectives and platform strategies. Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness. Identify opportunities for improving product listings, search rankings, and customer experience on e-commerce platforms. Work with cross-functional teams to implement optimizations that drive sales and enhance brand presence with in stipulated budgets. Identifying opportunities outside ecommerce platforms and building digital commerce for 3M using social media platforms
Business Analytics Insights :
- Analyze platform POS data to identify trends, opportunities, and areas for improvement.
- Conduct in-depth campaign analysis to assess performance, ROI, and customer engagement.
- Utilize data analytics tools (Excel, Power BI, Tableau, etc.) to generate actionable insights that inform business decisions.
- Develop and maintain dashboards and reports to track key metrics and KPIs.
Account Management :
Portfolio Growth :
Campaign Management :
Platform Spend Optimization :
Building Digital Commerce
Skills Required
shopper marketing, Data Analytics, Portfolio Optimization, Digital Commerce
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Marketer • Bengaluru / Bangalore
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