Assistant Manager - Category (Little Joys)
ConfidentialThane, India11 days ago
Job descriptionDesign and run initiatives that measurably improve NPS and repeat rates. Identify and fix experience breakpoints (onboarding, first-use, delivery, support, subscription flows). Implement rapid-learning loops : triage low NPS feedback, run root-cause analysis, prioritise fixes, measure impact. Optimise funnels for acquisition & retention with a customer-first lens. Collaborate with internal teams and external partners to develop compelling ad creatives and messaging. Convert insights into a repeatable, highhitrate product pipeline with high customer love. Define launch pipeline and GTM for new products. Responsible for execution of GTM from pre-launch to PMF scale in collaboration with cross functional teams. Work closely with Sales, Marketing, Product, CX, Ops and Supply to translate customer insight into briefs, product changes and operational fixes. Build tools, dashboards and reporting that make customer health visible and actionable across the org. Prioritise initiatives using impact-on-NPS / retention and ROI. Scale what improves customer love and commercial returns. Stay current on category & market trends and competitor customer experiences; bring best practices that raise the bar. 2 years of relevant experience in D2C / e-commerce (category & brand building preferred). Deep consumer-first thinking you convert insight into clear commercial actions and emotionally resonant narratives. Strong analytical skills; comfortable with data, dashboards and experimentation. Bias for action : results-oriented, ownership mindset, able to operate in ambiguity and move fast. Excellent stakeholder communication you can present clearly and drive cross-team alignment. Thane
About Us
Mosaic Wellness is building digital-first health brands that serve as modern wellness coaches for elective health concerns all driven by one mission : to help Indians lead more fulfilling lives surrounded by wellness and grace.
Man Matters , started in May 2020, is a digital elective health platform for men, helping 2.5M men every year diagnose and solve for their hair, beard, performance, and nutrition concerns through personalized treatment plans and access to expert doctors and health coaches.
Be Bodywise , started in May 2021, is an online womens elective health platform serving 1.5M women every year by providing personalized solutions and doctor consults across concerns such as hair, skin, body, PCOS, sleep, and nutrition. As an empathetic wellness expert, Be Bodywise aims to empower women to understand and embrace their bodies combining science-backed solutions with expert guidance and relatable storytelling to build real, lasting body confidence.
Little Joys , started in May 2022, is an online health platform for kids, helping 1M parents every year solve for their childs physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene and behavioural development with access to expert doctors and nutritionists.
Job Summary
You will build and grow business with customer love at the centre. Own the proposition, launch pipelines & retention levers. Translate customer insight into product, messaging and experience that drives high NPS, strong repeat and long-term value.
Key Responsibilities Customer Obsession & Insight
- Maintain a deep, up-to-date understanding of consumer behaviour, triggers, barriers and trends.
- Translate insight into product and communication propositions that create emotional trust and customer love.
- Champion a consumer-first mindset across product, marketing and operations.
Customer Experience & NPS
Growth & Product Portfolio
Cross-functional Delivery & Culture
Performance & Continuous Improvement
Qualifications & Expectations
Locations
Employment Type : Full-Time
Skills Required
product messaging
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Category Manager • Thane, India
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