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Performance Marketing Specialist (PPC + Programmatic)
USADATAKolkata, IN10 hours ago
Job description5+ years’ hands-on PPC + programmatic experience Expertise with Google Ads, GA, GTM, Amazon Ads, and The Trade Desk Strong track record managing large ad budgets with measurable ROI Analytical mindset + ability to present insights to stakeholders Willing to work the US shift (6 : 30 PM IST- 3 : 30 AM IST) Remarketing, shopping ads, display & YouTube campaigns CRO, A / B & multivariate testing Familiarity with dashboards (Google Data Studio, Tableau, Datorama)
🚀 About the Role
We’re hiring a senior PPC & Programmatic Specialist to manage campaigns across Google, Bing, Yahoo, Amazon, and The Trade Desk. You’ll own the full SEM + DSP lifecycle from strategy to execution while leveraging GA & GTM for advanced tracking and insights.
🎯 What You’ll Do
- Plan, launch & optimize PPC + programmatic campaigns across major platforms
- Conduct keyword research, audience targeting & media planning
- Optimize bids, budgets & creatives to hit KPIs (CTR, CVR, CPL, ROAS)
- Use GA & GTM to track conversions and build remarketing audiences (incl. YouTube)
- Deliver insights & recommendations through dashboards and reports
- Stay ahead of SEM & DSP trends and platform updates
✅ What We’re Looking For
✨ Bonus Skills
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Performance Marketing Specialist • Kolkata, IN
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