Digital Marketing Specialist

TCS is hiring for Digital Marketing role !!

Qualification : - Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.

Shift - Night Shift

Job Description-

• Google / Bing Campaign Management, SA360, PMax Campaigns, Google Merchant Center, Shopping Ads, Excel, Power Point.
• Plan and execute all search campaigns, including Google, Bing, and other search platforms using SA360.
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Measure and report performance of all search campaigns, and assess against goals (ROI and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Creating and executing a strong performance marketing strategy & execution plan
• Managing multi-million-dollar annual budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Regards

Ritika Jagwani (HR)