Digital Marketing Specialist (Google Ads, SEO & WordPress)

About the Role

We are looking for a Digital Marketing Specialist with strong expertise in Google Ads (CPC / PPC), SEO, and WordPress to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns, improving organic search rankings, and managing WordPress websites to drive growth, lead generation, and ROI.

Key Responsibilities

• Google Ads (CPC / PPC) :
• Plan, create, and manage Google Ads campaigns across search, display, and remarketing.
• Conduct keyword research, competitor analysis, and ad copy optimization.
• Monitor budgets, bids, and performance to maximize ROI.
• Set up and track conversions using Google Analytics, Tag Manager, and UTM parameters.
• SEO (Search Engine Optimization) :
• Perform website SEO audits and implement technical, on-page, and off-page strategies.
• Conduct keyword research and optimize landing pages, blogs, and product pages.
• Build and execute link-building strategies to improve domain authority.
• Monitor organic rankings and prepare SEO performance reports.
• WordPress Management :
• Develop, customize, and maintain WordPress websites.
• Ensure websites are responsive, fast, and optimized for SEO.
• Manage plugins, themes, and integrations with marketing tools (e.g., email, CRM).
• Troubleshoot technical issues and improve user experience.

Required Skills & Qualifications

Preferred Qualifications

What We Offer