Puretech - Manager - Paid Media

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape.

This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms.

The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

KEY Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.

• Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

CLIENT RELATIONSHIP Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.

TEAM Lead, mentor, and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.

CAMPAIGN PLANNING AND Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.

BUDGET Manage and optimize advertising budgets, ensuring efficient allocation and maximum return on investment.

DATA ANALYSIS AND INSIGHTS :

TRAINING AND Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.

CLIENT Prepare and deliver regular client presentations, showcasing campaign performance, insights, and strategic recommendations.

COLLABORATION WITH CROSS-FUNCTIONAL TEAMS :

(ref : iimjobs.com)