Manager Paid Media

Job Description

Manager Paid Media

The Manager Paid Media is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Manager Paid Media works closely with internal teams and external agencies to ensure that all paid media efforts are cohesive, targeted, and effectively aligned with the company's overall marketing and business goals. They are responsible for managing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI.

Responsibilities :

• Develop and execute global and / or hyperlocal multichannel paid media campaigns to drive business growth and reach target audiences.
• Manage and optimize paid media budgets to ensure maximum ROI.
• Collaborate with internal teams and external agencies to create compelling and effective advertising content.
• Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.
• Track, measure, and report on campaign results, providing actionable insights to relevant stakeholders.
• Develop and maintain relationships with stakeholders, agencies, and third-party vendors.
• Implement process improvements and best practices to enhance operational efficiencies.

Qualifications :

Scheduled Weekly Hours :

40

Skills Required

Search, roi optimization , display , paid media , Social Media, programmatic advertising