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Brand Strategist

Brand Strategist

ALIV - Regenerative WellnessPune, Maharashtra, India
23 hours ago
Job description

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP / PRFM, and Autologous Cell Therapy—focused on prevention and healthy aging for Indian audiences.

Role Summary

A multi-disciplinary marketer who can set direction and run the playbook across brand, content, and performance. You’ll turn medical expertise into simple, trusted narratives, grow organic presence, and build a predictable demand engine in a startup-scaling environment.

Key Objectives

1. Align the team with ALIV’s goals for awareness, audience education, and expansion.

2. Act as strategist + mentor, enabling efficient, collaborative execution.

3. Own end-to-end planning → execution → optimization with measurable results.

Primary Responsibilities

1) Strategy & Planning

  • Build a marketing roadmap (short + long term) with budgets and targets.
  • Design campaign frameworks for awareness, qualified leads, and perspective shifts (myths vs facts, safety, outcomes).
  • Create city-specific plans for new locations (regional language & audience nuances).
  • Track trends in regenerative medicine, wellness, and healthcare marketing.

2) Team Leadership & Coordination

  • Run weekly huddles; set priorities, remove blockers, enforce timelines.
  • Coach creators / editors; give clear briefs and actionable feedback.
  • Drive a culture of accountability, innovation, and shared success.
  • 3) Execution Oversight

  • Guard brand voice, ethics, and compliance in all content / campaigns.
  • Approve final creatives, copies, landing pages; step in for proofing / campaign setup when needed.
  • Lead influencer / partner collaborations aligned with ALIV’s values.
  • 4) KPI Management & Optimization

  • Define metrics : traffic, engagement, qualified leads, consult bookings, ROAS / CAC.
  • Review GA4 / UTMs / CRM dashboards weekly; run A / B tests (hooks, creatives, LPs).
  • Implement corrective actions; report weekly / monthly / quarterly to CEO.
  • 5) Cross-Functional Collaboration

  • Work with the medical team for scientific accuracy and responsible claims.
  • Align with CEO on positioning and expansion goals.
  • Support HR on marketing hiring / training needs.
  • Key Deliverables

  • Annual strategy split into quarterly campaigns.
  • Regular performance reports and team productivity snapshots.
  • Region-specific campaign proposals.
  • Playbooks / SOPs for campaigns, tools, and workflows.
  • Additional Focus Areas

  • Crisis Management : Prepared responses; contingency plans for key launches.
  • Process Improvement : PM tool (Asana / Trello), template & asset repository.
  • Growth & Experiments : Test new channels (podcasts, native, communities); competitor scans for differentiation.
  • Training : Upskill team on platforms (e.g., Taboola, DV360) and soft skills.
  • Challenges You’ll Tackle

  • Balancing big-picture strategy with hands-on execution.
  • Coordinating multi-channel campaigns under deadlines.
  • Keeping the team motivated and aligned during busy cycles.
  • KPIs

  • Qualified leads & consult bookings (CPL, CAC, show-up rate)
  • ROAS, LP conversion, session→enquiry rate
  • Organic engagement rate, saves / shares, follower growth, non-paid reach
  • GMB visibility, review volume / quality, response time
  • Cadence adherence and SOP compliance
  • 90-Day Outcomes

  • 30 days : Audit, positioning brief, content pillars, tracking hygiene, baseline dashboards.
  • 60 days : Always-on calendar; 2–3 winning ad creatives; LP v1 + A / B tests; DM / lead SOP live.
  • 90 days : Creator / partner pilot, referral loop, monthly growth ritual; visible lift in qualified consults.
  • Qualifications

  • 5–7 years across brand + performance (healthcare / wellness / consumer preferred).
  • Portfolio showing organic growth, content that educates, and improved lead quality / ROAS.
  • Strong copy for Indian audiences (English + Hindi / Marathi or local); can brief design / video.
  • Hands-on with Meta & Google Ads, YouTube, LinkedIn, GA4 / GTM / UTMs, CRM / automation (HubSpot / Zoho).
  • Operator mindset : prioritisation, speed, documentation, data-driven decisions.
  • What We Offer

  • Autonomy with clear goals; medical review support and compliance guardrails.
  • Growth path to Marketing Lead.
  • Competitive salary + performance incentives.
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    Brand Strategist • Pune, Maharashtra, India

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