Campaign Manager Job Overview
The role of a Campaign Manager involves strategic planning, execution, and monitoring of marketing campaigns to achieve desired outcomes. Key responsibilities include :
- Developing and launching campaigns across multiple demand-side platforms.
- Maintaining pace and delivery to meet set goals.
- Handling account maintenance tasks and escalating campaign issues when necessary.
- Creating campaign infrastructure to track audience response to marketing efforts.
- Focusing on direct response optimization using customized conversion tracking and analytics tools.
Requirements for the position include :
1-2 years of experience in trafficking and managing campaigns through one or more demand-side platforms.A degree in advertising, marketing, business, statistics, or economics is preferred.Proficiency in Microsoft Office (Excel and PowerPoint), Google Analytics, and Google Ads.Strong analytical and critical thinking skills for working with large data sets.An ability to thrive in an entrepreneurial environment.To be successful as a Campaign Manager, you should possess a combination of technical skills, business acumen, and creative thinking. If you are passionate about driving results-driven marketing campaigns, this role may be an excellent fit for you.