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Analytics Delivery Lead - Publishing & Media

EXLIndia, India

30+ days ago

Job description

Key Responsibilities :

Act as a domain expert for news publishing clients, advising on data-driven strategies across editorial planning, newsroom automation, and audience analytics.
Lead delivery of AI / ML projects including Gen AI, NLP, personalization, content tagging, and recommendation systems.
Manage and mentor cross-functional teams of up to 25 members across onshore and offshore locations.
Collaborate with client stakeholders to define KPIs, use cases, and transformation roadmaps.
Drive innovation in real-time analytics, newsroom intelligence, and digital content performance.
Support pre-sales, solutioning, and proposal development for media analytics engagements .

Qualifications :

Bachelor’s / Master’s in Engineering, Data Science, Media Technology, or related field.

8–12 years of experience in analytics delivery, with proven work in news publishing, media, and digital content ecosystems.

Strong understanding of newsroom operations, CMS platforms, audience development, and digital monetization models.

Proficiency in Python, SQL, cloud platforms (Azure / AWS / GCP), and visualization tools (Power BI, Tableau).

Experience with Gen AI platforms (OpenAI, Azure OpenAI, Hugging Face) and LLMbased applications.

Excellent communication, stakeholder management, and team leadership skills

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