Data Analytics Lead

Location :  Remote  Employment Type : Full-Time About Us We are a fast-growing continuous education company with multiple brands in the e-learning and certification space.

Our mission is to provide high-quality, accessible courses for professionals across industries.

We’re looking for a Data Analyst   Lead who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.

What You’ll Do As our Lead Data Analyst, you will : Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms.

Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities.

Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand.

Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions.

Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost.

Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals.

Proactively highlight risks, inefficiencies, and new opportunities for optimization.

What We’re Looking For 5+ years of experience in marketing analytics, business intelligence, or related role.

Strong knowledge of digital marketing metrics and performance measurement.

Proficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel / Google Sheets, SQL).

Experience working with paid search, SEO, social, and affiliate marketing data.

Excellent communication skills — ability to turn data into clear stories for executives.

Detail-oriented with strong problem-solving skills.

Nice to Have Experience in the e-learning, SaaS, or B2C digital marketing space.

Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.).

Knowledge of statistical modeling or predictive analytics.

Why Join Us?

Opportunity to influence marketing strategy and executive decision-making.

Work with a leadership team that values data-driven insights.

Competitive salary and performance-based bonuses.

Flexible remote work environment.

Growth opportunities in a company expanding through innovation and acquisitions.

If you’re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we’d love to hear from you!

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