Marketing Analytics Technical Lead

Job Title : Marketing Analytics – Technical Lead

Experience : 6–8 Years

Role Type : Contract

Role Overview :

We are seeking a highly skilled Marketing Analytics – Technical Lead with strong experience in data analytics, marketing performance measurement, and applied AI / ML techniques. In this contract role, you will support advanced marketing strategies by leveraging data science to optimize campaigns, understand customer behavior, and drive business growth. The ideal candidate brings a blend of technical expertise, business acumen, and hands-on experience using Agentic AI, Gen AI and generic AI, in a marketing context.

Key Responsibilities :

• Analyze marketing performance across channels using advanced data techniques.
• Build dashboards and reports to monitor KPIs such as customer acquisition, conversion, engagement, and ROI.
• Develop and apply machine learning models for customer segmentation, churn prediction, recommendation systems, and lifetime value estimation.
• Design and evaluate A / B tests and experiments to support marketing optimization.
• Partner with cross-functional teams (Marketing, Product, Data Engineering, Data Science) to define metrics and improve campaign targeting and personalization.
• Translate complex analytical findings into clear business insights and recommendations.
• Ensure high standards of data quality, integrity, and governance across tools and systems.

Requirements :

Preferred Qualifications :

Skills Required

Ml, Power Bi, Ai, Tableau, Google Analytics, Adobe Analytics, Sql, Python