Job Title : Performance Marketing Executive (Real Estate Ads Specialist)
Location : Wakad, Pune (Work from office)
Experience : Minimum 3 years
Department : Marketing
Reporting To : Founder
About Digital Krushna
Digital Krushna is a fast-growing, performance-driven marketing agency helping real estate brands generate high-quality leads, optimize ROI, and scale through precision targeting and data-backed ad strategies. We are focused on results, not vanity metrics.
Role Overview
We are looking for a Performance Marketing Executive who has hands-on experience running profitable real estate campaigns on Google and Meta (Facebook / Instagram) .
You should have a strong understanding of lead generation funnels, creative testing, and conversion optimization. The goal is simple : generate quality leads that convert into sales.
Key Responsibilities
- Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook / Instagram Lead & Conversion Campaigns) for real estate clients.
- Develop and manage end-to-end paid campaigns – from research and setup to tracking and reporting.
- Conduct keyword research , competitor analysis, and ad copy testing.
- Create audience segmentation and implement retargeting strategies to improve ROI.
- Collaborate with creative and content teams to produce high-converting ad creatives and landing pages .
- Track and analyze campaign KPIs such as CTR, CPC, CPL, CPM, ROAS, and conversion rates .
- Optimize sales funnels and landing pages for better conversion performance.
- Stay updated with real estate ad policies , platform updates, and industry best practices.
- Prepare and present weekly and monthly performance reports to management and clients.
Requirements
Minimum 3 years of experience managing paid ad campaigns for real estate projects (Google and Meta).Proven track record of achieving target CPLs and ROI .Strong knowledge of Google Ads Manager, Meta Business Manager , and analytics tools (GA4, GTM, Pixel setup, etc.).Experience with lead tracking and CRM integrations (Zoho, HubSpot, or similar).Strong analytical skills and data-driven decision-making.Excellent communication and presentation skills.Bonus : Experience with automation tools, AI-based ad optimization, or creative testing frameworks.What We Offer
Competitive salary with performance-based incentives.Opportunity to work with top real estate clients and fast-scaling brands.A growth-focused, results-driven work culture.Exposure to advanced performance marketing systems and ad strategies.A fast-track career path to Performance Marketing Manager or Growth Lead roles.