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Prachay Group - Performance Marketer

Prachay Group - Performance Marketer

Prachay GroupPune, India
11 days ago
Job description

About the job :

Performance Marketing :

  • Own and execute paid marketing strategy across Google, Meta (Facebook / Instagram), LinkedIn, YouTube, and affiliate platforms.
  • Lead end-to-end campaign creationfrom audience segmentation and ad copy to creatives and landing page integration.
  • Continuously optimize campaigns for improved CTR, CPA, and ROAS.
  • Collaborate with product, sales, and content teams to align campaigns with business goals.
  • Stay ahead of trends in ad platforms, targeting, and growth strategies.
  • Conversion Funnel Focus : Drive full-funnel campaigns, cover awareness, lead generation, conversion, and retention; apply testing methodologies like A / B or multivariate testing to improve landing page effectiveness.
  • Budget Management : Take ownership of monthly / quarterly ad spends with authority to allocate budgets across platforms for maximum ROI.
  • Compliance & Data Privacy : Ensure all campaigns adhere to regulations such as GDPR and Indias DPDP Act, maintaining strict data privacy standards.

Social Media Management :

  • Develop and implement a comprehensive social media strategy to strengthen brand presence.
  • Manage day-to-day publishing, engagement, and community building across LinkedIn, Instagram, Twitter / X, Facebook, and YouTube.
  • Create and oversee content calendars ensuring brand consistency and storytelling impact.
  • Collaborate with designers, writers, and videographers to create platform-specific content (posts, reels, shorts, stories).
  • Track social performance (engagement, reach, growth) and optimize strategy accordingly.
  • Build influencer and industry collaborations to extend reach.

    • Customer Relationship Management (CRM) :

  • Setup and manage CRM automation to enable segmentation and personalized outreach.
  • Configure workflows across WhatsApp, SMS, and Email for lead nurturing and re-engagement.
  • Monitor engagement metrics, conversion rates, and attributed revenue to optimize customer journeys.

    • Skills And Knowledge :

  • Performance Marketing | Google Ads | Meta Ads | LinkedIn Campaign Manager | YouTube Ads
  • Social Media Strategy & Execution | Content Calendar Planning | Community Management
  • Strong understanding of CRM platforms (HubSpot, Salesforce, Zoho, etc.)
  • Analytics & Reporting (Google Analytics, Mixpanel, social media analytics tools)
  • Hands-on experience with WhatsApp Business API, SMS gateways, and Email marketing tools
  • Creative storytelling with an eye for trends, memes, and digital engagement
  • Detail-oriented with strong analytical and problem-solving skills
  • Effective communication skills Verbal & Written
  • Proactive, organized, and results-driven Strong exposure in Housing Loans, Liability Products, Mutual Fund or Insurance sales.
  • Proven track record of handling teams of 50+ members. Preference for candidates who have experience in building / setting up teams.
  • Retail finance industry background (Housing loan, Insurance, Liability products)
  • B2C sales and customer relationship management exposure

    • Experience Background :

  • Performance Marketing, Digital Campaign Management, CRM Automation

    • Education Qualification :

  • Bachelors degree in marketing, Business, Communications, or a related field (MBA As per market standards

    • (ref : iimjobs.com)

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    Performance Marketer • Pune, India