Sr. Associate- Digital Marketing

About Zeta

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by and Ramki Gaddipati in 2015.

Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.

Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.

Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US , EMEA , and Asia . We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.

Learn more @ , , ,

About the Role

Zeta is hiring a Senior Associate - B2B Digital Marketing

Responsibilities

• Design and run full-funnel performance campaigns across Google Search, Display, YouTube, LinkedIn, and LinkedIn Communities.
• Develop data-driven strategies that attract, engage, and convert decision-makers in the B2B space.
• Manage audience segmentation, creative testing, and tracking to ensure every campaign delivers measurable outcomes.
• Partner with content, design, and product marketing teams to build high-performing ads, landing pages, and lead magnets for each funnel stage.
• Monitor campaign performance daily, analyse key metrics (CTR, CPL, ROAS, conversions), and optimise for continuous improvement.
• Use Google Tag Manager, GA4, and LinkedIn Campaign Manager to implement tracking and attribution that show real business impact.
• Build remarketing and lookalike campaigns to re-engage high-intent audiences.
• Manage campaign budgets efficiently, balancing scale with ROI.
• Work with marketing automation and CRM systems like HubSpot to connect paid campaigns with lead scoring and nurturing workflows.
• Experiment with new formats, targeting approaches, and bidding strategies to improve campaign efficiency.
• Present performance reviews with clear insights, learnings, and next steps.

Skills

Experience and Qualifications

This role is for someone who blends strategic thinking with hands-on execution-someone who thrives on designing campaigns that turn attention into qualified pipeline.

Skills Required

Google Ads, Hubspot, Linkedin, Google Tag Manager, Youtube