Intern - Quantitative Research, Consumer Insights

Project Details :

Analyzing the data of the last 3 - 5 years on the advertising effectiveness for an MNC FMCG major to come up with a workshop that would help clients raise the bar of advertising in the future.

Job Description :

• Work closely with the Account Manager on the project to ensure the timely delivery
• Collate the data of advertising effectiveness studies for the categories of interest in the last 3 – years
• Correlate advertising pre-testing results with in-market effectiveness
• Comparing the effectiveness of the advertising to come up with learnings that would help clients develop effective advertising in the future
• Help the Account Manager / CS executives on other related research projects

Skills and expertise required :

Duration of the Internship :

Benefits :