Marketing Manager- Content & Digital

About Tooliqa Innovations

Tooliqa Inc. is a dynamic technology company specializing in a proprietary B2B software platform that empowers businesses with innovative solutions. We are seeking a talented and driven Marketing Manager- Content and Digital to enhance our brand visibility and drive inbound inquiries through a robust content strategy and digital marketing initiatives.

Role Overview

The Marketing Manager - Content and Digital will be responsible for developing and executing a comprehensive content and digital marketing strategy to increase Tooliqa's brand presence and generate high-quality leads for our B2B software platform. This role requires a creative, strategic, and data-driven individual who can craft compelling content, manage digital channels, and expand our reach to drive measurable business outcomes.

Key Responsibilities

• Content Strategy & Creation :
• Develop and implement a content strategy aligned with Tooliqa's business goals to enhance brand visibility and generate inbound inquiries.
• Create high-quality, engaging content including blog posts, whitepapers, case studies, social media posts, email campaigns, and website content tailored to B2B audiences.
• Collaborate with product teams to translate technical features into compelling value propositions for target audiences.
• Digital Marketing & Distribution :
• Manage and optimize our existing digital channels, including website, LinkedIn, X (Twitter), and other relevant platforms.
• Identify and leverage new digital channels to expand reach and engagement with B2B audiences.
• SEO & Analytics :
• Optimize content for search engines (SEO) to improve organic visibility and rankings.
• Use analytics tools (e.g., Google Analytics, SEMrush) to track performance, measure ROI, and refine strategies based on data insights.
• Brand Positioning :
• Ensure consistent brand messaging across all content and digital touchpoints.
• Position Tooliqa as a thought leader in the B2B software space through insightful content and industry-relevant narratives.
• Collaboration & Leadership :
• Work closely with design, sales, and product teams to align content with business objectives and customer needs.
• Manage external vendors (e.g., content writers, agencies) as needed to support content production and distribution.
• Mentor junior team members (if applicable) to build a cohesive marketing team.

Qualifications

Experience

Skills

Other Requirements

Why Join Tooliqa Innovations

Skills Required

content management systems , CRM Tools, Digital Marketing, Google Analytics, Seo