Marketing Technologist

About Axis My India

Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App , a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI , it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India’s top psephologist.

Role Overview

We are seeking an experienced and dynamic professional to manage all our digital campaign requirement across all Axis My India’s asset. The ideal candidate should have complete operating understanding on ad campaigns, digital operations, content tech as well as an ability to troubleshoot digital issues. This role sits at the intersection of technology, digital marketing and content curation and distribution.

Key Responsibilities

• Setting, monitoring, tracking and optimizing campaigns across internal platforms as well as external platforms (Google, Meta, LinkedIn etc.)
• Ensuring every digital action is correctly tracked, data flows seamlessly between systems and any issues are resolved in full and on time to avoid any campaign performance gaps.
• Manage all KYC, verification and compliance requirements across digital platforms (Meta, Google, etc.) as well as the internal Axis My India app.
• Oversee campaign compliance with platform policies and industry regulations and minimizing risks of disapprovals or account restrictions
• Plan and execute content scheduling across digital channels and company-owned assets, maintaining consistency and timeliness.
• Manage the distribution of creatives and videos across campaigns, ensuring deadlines, format requirements and brand guidelines are adhered to
• Liaise with creative teams for quick asset resizing, adaptations and edits to support campaign launches and ongoing optimizations
• Monitor campaign KPIs in real time, analyse outcomes and generate actionable insights to improve efficiency and ROI
• Deliver structured daily, weekly, and monthly performance reports for internal teams and senior management, highlighting progress, gaps, and recommendations

Desired Profile

Education

Experience

Technical and Operating Skills

What We Offer