DENTSU - Assistant Vice President - Branded Content

About Dentsu India :

Dentsu international comprises of six leadership brands Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services.

With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.dentsu.com / .

summary :

Job Title : AVP - Branded content.

Department : Branded Content Entertainment & Sports Practice.

Location : Gurgaon.

Total experience : 8-10 years in branded content, sports marketing, media partnerships, or related fields.

Key Responsibilities :

(A) Business Strategy :

• Manage the business P&L for North by ensuring profit maximisation, people management, product development, and process.
• Develop and execute content strategies that align with client objectives and business goals.
• Lead ideation and conceptualization of content-driven campaigns, ensuring seamless brand integration.
• Oversee storytelling and creative direction to enhance brand recall and engagement.

(B) Client & Stakeholder Act as a strategic advisor to clients, offering insights and recommendations on branded content and sports sponsorships.

(C) Campaign Execution & Performance Tracking :

(D) Innovation & Industry Trends :

Key Skills & Strong understanding of branded content, storytelling, and digital content marketing.

Preferred Experience working with media agencies, sports marketing firms, content studios, or brand-side marketing teams.

(ref : iimjobs.com)