Senior Analyst, Marketing Technology

Job Description

Role Summary :

In this role, you will be responsible for digital marketing analytics, particularly ownership of Adobe Analytics platform and the use of adobe analytics to analyze website and app performance, feature benefits analyses, track and monitor campaign KPIs and enable self-serve consumption across marketing and merchandising teams. The candidate will own communications with internal stakeholders (growth, category growth, retention, product, content, analytics and data) to support reporting needs, including defect identification and resolution, clickstream data analysis, setting up and automating dashboards and vendor feeds, and establishing KPIs. This person will showcase a product mindset and also manage on-site data flows to media vendors via Tealium (both client side and server side) and will work with vendors through enhancements, testing, and defect resolution.

Qualifications :

• ? Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
• ? 1-2 years hands-on experience with Adobe Analytics and related products (Adobe Launch, Adobe Target,

Tealium etc.)

Role Description :

campaign KPIs and enable self serve consumption across marketing and merchandising teams

Job Qualifications

Thank you for your interest with HBC. We look forward to reviewing your application. HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.