Manager - Digital Marketing(Media Manager)

Location : Mumbai, India

Reporting to : Marketing Director

Role Summary

Lead the development and execution of a digital-first marketing strategy to enhance visibility, engage audiences, and drive business growth. This role requires strong media expertise, analytical skills, and a deep understanding of the digital landscape across B2B and B2C contexts.

Key Responsibilities

Design and implement comprehensive digital strategies across owned, paid, and earned media

Lead end-to-end digital campaigns, ensuring timely execution and performance optimization

Oversee media planning, buying, and campaign optimization across multiple platforms

Guide content strategy for social, CRM, and performance campaigns

Build and manage influencer and advocacy programs with relevant industry partners

Lead a digital marketing team, managing agencies and cross-functional collaboration

Qualifications

8+ years in digital marketing, preferably in consumer goods or beauty sectors, with expertise in digital platforms, analytics, CRM, and performance-led campaigns.