Performance Marketing from F&B Industry Preferred, Mumbai - India

Job Title : Performance Marketing Manager preferred from F&B / Cloud Kitchen Industry

Location : Mumbai [Remote]

Job description

Overview :

Seeking a Performance Marketing Manager, proficient in campaign operations, specializing in SOCIAL MEDIA B2C

Key Responsibilities :

• User Acquisition Strategy : Define strategies across performance marketing channels, focusing primarily on meta & Tiktok LinkedIn
• Campaign Management : Set up and optimize campaigns daily to improve performance metrics such as CTR, conversion rates, and ROAS.
• Performance Analysis : Analyze and report on performance through paid channels regularly.
• Collaboration with Agencies : Identify new targeting opportunities across user segments and geographies with the help of agencies.
• Creative Optimization Feedback : Work closely with internal teams to provide feedback on creative assets.
• Ad Campaign Implementation : Oversee Search ads, Shopping campaigns, Google Merchant Center, and Performance Max campaigns.
• Data-Driven Decisions : Utilize Google Analytics for performance analysis and data-driven decision-making.
• Budget Allocation : Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
• Reporting : Create and maintain reports in Excel, including planning and reporting tasks.
• Digital Campaign Execution : Plan and execute campaigns across PPC, social media advertising (Google, Facebook, Instagram, LinkedIn, TikTok), and programmatic ad buys.
• Collaboration for Narratives : Work with product and analytics teams to craft compelling, targeted narratives for the car share audience.
• Performance Monitoring : Use tools 3rd party and platform.
• Performance Reporting : Develop and maintain performance reports, ensuring clear communication of results and learnings to stakeholders.
• Budget Management : Maximize ROI and achieve KPIs related to user acquisition and engagement within budget constraints.
• A / B Testing : Conduct A / B testing on campaign elements to continuously improve conversion rates and key performance metrics.
• Stay Updated : Keep abreast of the latest trends in performance marketing, especially within the mobility and tech-app sectors.

Requirements :

Required Skills and Qualifications :

Impact on Business