CRM & Retention Manager

Role : CRM & Retention Manager

Experience : 1-3 years

Location : Gurgaon, work from office

About Tap Health :

Tap Health is a deep-tech startup transforming chronic care with AI. We build next-generation, AI-driven digital therapeutics for diabetes, PCOS, hypertension, asthma, pregnancy, obesity and more, eliminating the need for human support while significantly reducing costs, improving engagement and boosting outcomes.

Tap Health's fully autonomous digital therapeutic for diabetes simplifies management by delivering real-time, daily guidance to optimize health outcomes at less than 10% of the cost of legacy products. Powered by adaptive AI and clinical protocols, it dynamically personalizes each user's care journey, delivering tailored insights, lifestyle interventions, motivational nudges, adherence support, and improved clinical outcomes.

Beyond digital therapeutics, Tap Health's Health Assistant assists users in primary symptom diagnosis based on their inputs and provides instant health advice through a seamless, voice-first experience.

www.tap.health

Role Overview : CRM & Retention Manager

We're hiring a CRM & Retention Manager to lead the evolution of Tap Health's growth and retention infrastructure. You'll own the marketing tech stack — including customer data platforms (CDPs), mobile measurement partners (MMPs), data management platforms (DMPs), and communication tools — ensuring seamless integration, automation, and personalization across the user journey. This role sits at the intersection of product, marketing, and data, and will drive how we acquire, engage, and retain users at scale.

This is not a traditional marketing role — you'll operate as a product owner for growth tech systems, building, integrating, and scaling a full-stack MarTech engine.

Key Responsibilities

Your primary responsibility is to drive user growth and retention. To achieve this, you will own the following workstreams :

Marketing Technology Ownership

• Own and manage the full MarTech stack including CDP, MMP, DMP, CRM, push / email platforms, and analytics integrations.
• Evaluate, implement, and maintain tools to support user acquisition, activation, and retention campaigns.

Growth Funnel Optimization

Automation & Personalization

Growth Partnerships

Experimentation & Data-Driven Execution

Cross-Functional Collaboration

Qualifications & Skills

Skills Required

Crm, dmp , Firebase, Cdp