Adobe Campaign Manager

Job Description

Role Summary

We are seeking a skilled and proactive Campaign Manager with expertise in Adobe Campaign Classic to manage CRM campaigns for the French market. This role is based in India and involves close collaboration with international stakeholders to enhance customer experience, improve retention, and drive customer value.

Key Responsibilities

• Translate business requirements into technical workflow designs within Adobe Campaign Classic.
• Collaborate with cross-functional teams (including international stakeholders and database teams) to plan and execute CRM communications across SMS, email, push notifications, and other digital channels.
• Create, test, and deploy CRM and email marketing campaigns using Adobe Campaign Classic.
• Build, customize, and optimize end-to-end campaign workflows — from requirement gathering and development to execution and quality control.
• Create accurate target segments and audiences for campaigns.
• Monitor daily campaign performance, resolve failures, and ensure successful delivery.
• Design and execute promotions, automated journeys, and campaigns using tools like Stripo and similar platforms.
• Develop web personalization initiatives using Adobe Target.
• Create web applications, surveys, and scripts using Adobe Campaign, including basic JavaScript coding.
• Prepare weekly reports on key performance metrics such as open rates, click rates, and conversions, and perform data analysis for insights.

Requirements

Requirements

Adobe Campaign Classic, Email Marketing, Adobe Target, Multi Channel Marketing, CRM, Campaign Management