Talent.com
Campaign Manager

Campaign Manager

ConfidentialChennai
5 days ago
Job description

Key Roles & Responsibilities :

1. SMS Campaign Management

  • Execute promotional, transactional, and service-related SMS campaigns.
  • Coordinate with marketing, product, and business teams for content, targeting, and scheduling.
  • Ensure compliance with regulatory norms such as TRAI and DLT.
  • Monitor delivery rates, opt-outs, and engagement metrics.
  • Maintain campaign logs and generate performance reports.

2. IVR Campaign Execution

  • Set up and manage outbound IVR campaigns including reminders, surveys, and service updates.
  • Collaborate with tech teams to configure call flows and voice prompts.
  • Monitor call success rates, drop-offs, and customer responses.
  • Analyze IVR campaign performance and suggest improvements.
  • Ensure IVR scripts are clear, concise, and aligned with the brand tone.

    • 3. Quality Assurance & Compliance

  • Review all communication content for accuracy, tone, and regulatory compliance.
  • Conduct regular audits of SMS, IVR, and BOT interactions.
  • Ensure adherence to data privacy and communication regulations.

    • 4. Reporting & Analytics

  • Prepare daily, weekly, and monthly reports on campaign performance.
  • Recommend improvements to enhance engagement and campaign efficiency.

    • 5. Coordination & Support

  • Work closely with internal teams including Marketing, IT, Compliance, and Product.
  • Maintain campaign calendars and documentation.
  • Support ad-hoc communication needs during product launches or service disruptions.

    • Skills Required

    Regulatory Compliance, Campaign Analytics, CRM Tools

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    Campaign Manager • Chennai