Junior Digital Marketing Specialist

Job Description

We are seeking a motivated and detail-oriented Junior Digital Marketing Specialist to join our marketing team. The ideal candidate should have hands-on experience in SEO, email marketing, and social media management , along with a good understanding of analytics and marketing automation tools . You will support the team in executing and optimizing multi-channel marketing campaigns that drive engagement, leads, and conversions.

Key Responsibilities :

1. SEO (Search Engine Optimization) :

Conduct keyword research and implement on-page / off-page SEO strategies.

Optimize website content, meta tags, and blog posts for search engines.

Track keyword performance and website traffic using Google Analytics and Search Console .

Support link-building and content outreach activities.

Collaborate with content writers, web developers and designers to execute marketing campaigns.

2. Email Marketing :

Create, schedule, and track email campaigns using Mailchimp , HubSpot , or similar platforms.

Build segmented mailing lists and personalize campaign content.

Analyze open rates, CTRs, and conversions to optimize campaign performance.

3. Social Media Marketing :

Manage company pages across LinkedIn, Instagram, Facebook, and X (Twitter) .

Plan, create, and schedule engaging posts using Buffer , Hootsuite , or Later .

Monitor engagement, audience growth, and campaign analytics.

4. Analytics & Reporting :

Measure campaign effectiveness using Google Analytics , Meta Insights , and other tracking tools.

Prepare regular performance reports and suggest actionable improvements.

Support tracking implementation through UTM tagging and conversion tracking.

5. Client Coordination (Preferred) :

Communicate with clients and internal stakeholders to understand campaign goals.

Share performance updates, reports, and optimization plans.

Requirements

• Bachelor’s Degree (Any discipline) – Mandatory
• Digital Marketing Certification (Google, HubSpot, Meta, or equivalent) — mandatory.
• Basic to intermediate knowledge of :
• Email Marketing Tools : Mailchimp, HubSpot, SendinBlue , or ActiveCampaign .
• Analytics Tools : Google Analytics, Google Search Console, UTM tracking , SEMRush , Ahref etc.
• Social Media Tools : Buffer, Hootsuite, Later, Meta Business Suite.
• Strong understanding of SEO fundamentals and social media marketing.
• Excellent written and verbal communication skills .
• Attention to detail, creativity, and willingness to learn.

Requirements

We are seeking a motivated and detail-oriented Junior Digital Marketing Specialist to join our marketing team. The ideal candidate should have hands-on experience in SEO, email marketing, and social media management, along with a good understanding of analytics and marketing automation tools. You will support the team in executing and optimizing multi-channel marketing campaigns that drive engagement, leads, and conversions. Key Responsibilities : 1. SEO (Search Engine Optimization) : Conduct keyword research and implement on-page / off-page SEO strategies. Optimize website content, meta tags, and blog posts for search engines. Track keyword performance and website traffic using Google Analytics and Search Console. Support link-building and content outreach activities. Collaborate with content writers, web developers and designers to execute marketing campaigns. 2. Email Marketing : Create, schedule, and track email campaigns using Mailchimp, HubSpot, or similar platforms. Build segmented mailing lists and personalize campaign content. Analyze open rates, CTRs, and conversions to optimize campaign performance. 3. Social Media Marketing : Manage company pages across LinkedIn, Instagram, Facebook, and X (Twitter). Plan, create, and schedule engaging posts using Buffer, Hootsuite, or Later. Monitor engagement, audience growth, and campaign analytics. 4. Analytics & Reporting : Measure campaign effectiveness using Google Analytics, Meta Insights, and other tracking tools. Prepare regular performance reports and suggest actionable improvements. Support tracking implementation through UTM tagging and conversion tracking. 5. Client Coordination (Preferred) : Communicate with clients and internal stakeholders to understand campaign goals. Share performance updates, reports, and optimization plans. Requirements Bachelor’s Degree (Any discipline) – Mandatory Digital Marketing Certification (Google, HubSpot, Meta, or equivalent) — mandatory. Basic to intermediate knowledge of : Email Marketing Tools : Mailchimp, HubSpot, SendinBlue, or ActiveCampaign. Analytics Tools : Google Analytics, Google Search Console, UTM tracking, SEMRush, Ahref etc. Social Media Tools : Buffer, Hootsuite, Later, Meta Business Suite. Strong understanding of SEO fundamentals and social media marketing. Excellent written and verbal communication skills. Attention to detail, creativity, and willingness to learn.