Position : Digital Marketing Head
Experience : 6–10 Years
Industry : Real Estate (preferred)
We are seeking a highly skilled and strategic Digital Marketing Head to lead our online marketing initiatives. The ideal candidate will have a strong background in SEO, SEM, Google Ads, Meta Ads, and digital strategy, along with proven experience managing teams and driving performance marketing in the real estate sector.
Key Responsibilities :
- Develop, implement, and manage comprehensive digital marketing strategies to drive brand visibility and lead generation.
- Plan and execute SEO, SEM, Google Ads, Meta (Facebook & Instagram) Ads, and YouTube campaigns.
- Oversee all aspects of website performance, keyword strategy, and content marketing.
- Manage paid campaigns across Google, Meta, LinkedIn, and other digital platforms to ensure maximum ROI.
- Optimize marketing budgets and track KPIs for lead cost, conversion rate, and digital reach.
- Collaborate with sales and creative teams to ensure alignment between marketing campaigns and business objectives.
- Lead and mentor a team of digital marketing professionals, setting clear goals and performance metrics.
- Monitor digital trends, analytics, and competitor activities to identify growth opportunities.
- Manage and enhance the company's online reputation and social media presence.
- Work closely with developers and designers to ensure effective landing pages and UI / UX optimization.
Required Skills & Competencies :
Strong expertise in SEO (On-page, Off-page, Technical SEO).Advanced knowledge of Google Ads, Meta Ads Manager, and Analytics (GA4).Hands-on experience with lead generation campaigns in real estate.Knowledge of email marketing, marketing automation, and CRM tools (e.g., HubSpot, Zoho).Proficiency in Google Tag Manager, Search Console, and A / B testing tools.Strong understanding of performance marketing, data analytics, and conversion tracking.Experience in team management, budgeting, and strategic planning.Excellent communication and leadership skills.Preferred Qualifications :
Bachelor's or Master's degree in Marketing, Digital Media, or related field.Real Estate or Property Marketing experience is a strong advantage.Certification in Google Ads, SEO, or Digital Marketing is preferred.Skills Required
Email Marketing, CRM Tools, Performance Marketing, Data Analytics, Google Tag Manager, Marketing Automation, conversion tracking , Digital Strategy, Google Ads, Sem, Seo