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Digital Marketing Analyst

Digital Marketing Analyst

ConfidentialThiruvananthapuram / Trivandrum, India
5 days ago
Job description

Position :  Digital Marketing Analyst

Job Location :  Kochi [On-site]

Employment Type :  Full-time

Experience Level :  3 & Above Years

Salary : Upto 45K per Month

Job Overview :

We are seeking a results-driven Digital Marketing Analyst with a strong background in B2B lead generation and a working knowledge of E-Commerce marketing. The ideal candidate will be skilled in managing paid ad campaigns, driving organic growth, and enhancing online visibility across multiple digital platforms—especially in B2B environments.

Key Responsibilities :

  • Plan, execute, and optimize paid ad campaigns on  Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads , with a focus on  B2B lead generation .
  • Develop and implement  SEO strategies  to improve search rankings and drive  organic traffic from business audiences .
  • Monitor campaign performance, analyze data, and provide actionable insights to improve  conversion rates and ROI .
  • Conduct  competitor analysis and market research  to identify B2B trends and growth opportunities.
  • Collaborate with content, design, and development teams to ensure messaging aligns with  business buyer personas  and brand objectives.
  • Prepare regular reports on campaign performance, ROI, and KPIs.

Requirements :

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum  3 years of proven experience in digital marketing , with a strong focus on  B2B lead generation .
  • Hands-on experience with  Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager .
  • Solid understanding of  SEO  (on-page, off-page, and technical).
  • Proficiency in tools like  Google Analytics, Search Console , and ad reporting dashboards.
  • Strong analytical and problem-solving skills with attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.

    • Preferred Skills :

  • Experience in  B2B funnel optimization  and  CRM integration .
  • Familiarity with  marketing automation tools  (e.g., HubSpot, Zoho, Mailchimp).
  • Basic understanding of  E-Commerce platforms  (e.g., Shopify, WooCommerce) is a plus.

    • Email ID : [HIDDEN TEXT]

    Contact : 7909175819

    Skills Required

    crm integration , Google Ads, Google Analytics, Seo

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