Senior Consultant - Social Listening & Consumer Insights

Key Responsibilities :

• Lead the end-to-end execution of social and digital insight reporting for assigned client accounts.
• Serve as the primary client contact for insight delivery, project timelines, feedback, and escalations.
• Translate client business goals into effective reporting structures, tagging methodologies, and insight narratives.
• Analyze and interpret consumer conversations, digital trends, and cultural context to identify strategic implications.
• Review and refine dashboards, Boolean queries, tagging frameworks, and report drafts to ensure quality and consistency.
• Collaborate with internal leads to streamline reporting workflows and enhance data integrity.
• Mentor junior consultants and interns, providing guidance on tools, methodologies, insight writing, and presentation design.
• Support new business efforts, including pitch decks, proof-of-concept (POC) work, and onboarding of new clients.
• Contribute to vertical-specific initiatives (e.g., fashion, QSR, entertainment) by applying domain knowledge to insight development.

Required Skills & Experience :

In-depth experience with at least one major social listening tool, such similar platforms.

Analytical & Technical Skills :

Strategic & Communication Skills :

Industry Expertise (Preferred) :

Streaming / Entertainment Fashion & Beauty QSR (Quick-Service Restaurants) Sports & Lifestyle

Education Requirements : Bachelors degree in Marketing, Business Analytics, Communications, Sociology, Psychology, or a related field

(ref : iimjobs.com)