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Specialist - Consumer Insights & Social Listening
Quintype ServicesJaipur, India30+ days ago
Job descriptionDraft compelling and structured insight-rich narratives aligned with brand / business goals and key audience priorities. Validate queries, tags, and data outputs prepared by junior analysts to ensure data quality and accuracy. Collaborate with cross-functional teams to enhance reporting frameworks, dashboards, and storytelling formats. Participate in strategic discussions to improve the impact and application of consumer insights across brand and marketing teams. Support metadata tagging, taxonomy structure validation, and dataset curation for research consistency. Conduct ad hoc research and support proof-of-concept (POC) analysis with actionable 2-4 years of experience in digital analytics, social intelligence, or consumer insights roles. Hands-on experience with at least one major social listening platform such or similar tools. Proven ability to analyze KPIs such of Voice (SOV) Strong proficiency in Microsoft PowerPoint and Excel for data visualization and storytelling. Understanding of digital consumer behavior, audience segmentation, and content Experience with dashboards and automated reporting frameworks is a plus. Excellent written and verbal communication skills, particularly in a business reporting or Comfortable working cross-functionally with marketing, brand, and analytics teams. Detail-oriented with strong organizational and time-management skills under tight Requirements : Bachelors degree in Marketing, Business Analytics, Communications, Psychology, Sociology, or a related field.
Title : Consumer Insights & Social Listening Specialist
Key Responsibilities :
- Deliver recurring reports focused on consumer behavior, sentiment, and digital content trends across social media and other online platforms.
- Interpret social conversation data to identify emerging insights about consumer needs,
motivations, and pain points.
consumer and contextual insights.
Required Skills & Experience :
Content type performance
Technical & Analytical Skills :
effectiveness metrics.
Communication & Collaboration :
insights presentation context.
(ref : iimjobs.com)
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Specialist Social Listening • Jaipur, India
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