Talent.com
No longer accepting applications
Lead Specialist - Marketing

Lead Specialist - Marketing

Innodata Inc.Mumbai, IN
1 day ago
Job description

Role Overview

The Lead Specialist – Marketing will be responsible for driving brand growth, user acquisition, and engagement for our gig / on-demand platform. The role combines strategic marketing leadership with hands-on execution, focusing on building the SME on-demand pipeline and fostering engagement among freelancers, experts, and service providers .

The ideal candidate brings deep understanding of digital ecosystems, growth dynamics of two-sided marketplaces, and the art of community building in the gig economy.

Key Responsibilities

1. Growth & Acquisition

  • Develop and execute integrated marketing strategies to expand the platform’s talent and SME user base.
  • Design targeted campaigns for SMEs, universities, and professional networks.
  • Optimize user acquisition costs (UAC) through a mix of paid, organic, referral, and partnership channels.
  • Lead performance marketing initiatives across Google Ads, Meta, , and programmatic platforms .

2. Brand & Positioning

  • Build and strengthen a brand identity that reflects trust, flexibility, and opportunity .
  • Define and refine platform messaging for both sides of the ecosystem — SMEs and gig professionals.
  • Oversee design, storytelling, and PR initiatives that highlight platform success stories and user journeys.

    • 3. Platform Engagement & Retention

  • Develop and implement retention campaigns to improve user engagement, task posting, and project completion rates.
  • Collaborate with product, delivery, and engineering teams to optimize the user journey and reduce churn.

    • 4. Community & Content Marketing

  • Create and nurture an active gig community through events, webinars, newsletters, and online engagement.
  • Lead content initiatives — blogs, thought-leadership pieces, case studies, and knowledge-sharing campaigns.

    • 5. Partnership & Ecosystem Development

  • Establish partnerships with SME associations, skilling bodies, and ecosystem enablers to boost platform awareness.
  • Collaborate with digital influencers and online communities relevant to freelancers, vendors, and gig professionals.

    • 6. Data-Driven Marketing

  • Monitor and analyze KPIs across the user funnel (awareness → registration → engagement → retention).
  • Use analytics tools to measure campaign performance, ROI, and growth impact.
  • Drive A / B testing, funnel optimization, and develop performance dashboards for leadership visibility.

    • Required Skills & Competencies

  • Proven track record in scaling digital user bases for marketplaces or SaaS platforms.
  • In-depth understanding of two-sided marketplace dynamics and the gig economy .
  • Expertise in performance marketing, SEO, CRM, and lifecycle campaigns .
  • Strong storytelling and brand-building abilities.
  • Excellent analytical, communication, and leadership skills.

    • Educational Qualifications

  • Bachelor’s degree in Marketing, Business, or Communications.
  • MBA or specialization in Digital Marketing / Growth Marketing preferred.

    • Experience

  • 6–12 years of experience in marketing, with at least 3 years in digital-first or platform-based organizations.
  • Prior exposure to gig, e-commerce, or marketplace environments (e.g., Upwork, Fiverr, Appen, Mercor ) preferred.
  • Experience managing multi-channel campaigns and leading community engagement initiatives .
    • Create a job alert for this search

    Marketing Specialist • Mumbai, IN

    Related jobs
    • Promoted
    Lead Generation Specialist

    Lead Generation Specialist

    EvolutionCo Group | CX • Design • Marketing • Tech • Innovationmumbai, maharashtra, in
    We are looking for a driven Lead Generation Marketing Specialist to join our marketing team.The primary responsibility of this role is to develop, execute, and optimize campaigns that generate qual...Show moreLast updated: 24 days ago
    • Promoted
    Marketing Compliance

    Marketing Compliance

    CESdombivli, maharashtra, in
    We’re currently looking for an Analyst / Team Lead / AM - Marketing Compliance and I think you could be a good fit.We are looking for 6+ years of experience in Marketing Compliance, I’d like to tell y...Show moreLast updated: 30+ days ago
    • Promoted
    Zyeta - Email Marketing Specialist

    Zyeta - Email Marketing Specialist

    ZyetaMumbai, India
    Job Description : Are you a detail-oriented and results-driven email marketer with a passion for crafting compelling email campaigns that engage and convert? Do you have a track record of ...Show moreLast updated: 14 days ago
    • Promoted
    Email Marketing Manager

    Email Marketing Manager

    Silvermine Groupthane, maharashtra, in
    The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions.This role r...Show moreLast updated: 24 days ago
    • Promoted
    EvolutionCo - Marketing Specialist - Lead Generation

    EvolutionCo - Marketing Specialist - Lead Generation

    EvolutionCo Digital Interactive Consultancy PvtMumbai, India
    Job Summary : We are looking for a driven Lead Generation Marketing Specialist to join our marketing team.The primary responsibility of this role is to develop...Show moreLast updated: 1 day ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlThane, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 15 days ago
    • Promoted
    Marketing Lead - B2B

    Marketing Lead - B2B

    Talent ProMumbai, India
    You are an MBA grad with 5+ years into your marketing career, with strong B2B experience.You are equally comfortable thinking and doing - you don't just manage, you make things happen.You thin...Show moreLast updated: 30+ days ago
    • Promoted
    PPC Marketing Specialist

    PPC Marketing Specialist

    ConfidentialMumbai
    Plan, develop, and execute PPC campaigns on platforms including Google Ads, Facebook, Twitter, LinkedIn , and other relevant channels. Manage and optimize budgets to achieve maximum ROI and ensure c...Show moreLast updated: 30+ days ago
    • Promoted
    Strategic Marketing Leader For Orthopedic Large Joint Manufacturing

    Strategic Marketing Leader For Orthopedic Large Joint Manufacturing

    ConfidentialMumbai
    Lead in-depth market analysis to identify trends, unmet needs, and competitive landscape in the orthopedic large joint sector. Collaborate with R&D teams to guide new product development and enhance...Show moreLast updated: 30+ days ago
    • Promoted
    Revenue Marketing Systems Lead

    Revenue Marketing Systems Lead

    Unloqmumbai, maharashtra, in
    This roles is open to candidates in : .Unloq is part of Linklogis Group, an award-winning leader in supply chain finance. With deep expertise in serving major buyers in North America, Europe and Asia,...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Marketing Leader

    Marketing Leader

    Dexian Indiathane, maharashtra, in
    We are seeking an experienced Marketing Leader to drive our marketing strategy, strengthen our commercial positioning, and lead our market intel functions. This is a senior, cross-functional leaders...Show moreLast updated: 10 hours ago
    • Promoted
    Marketing Excellence

    Marketing Excellence

    OmniActive Health Technologiesmumbai, maharashtra, in
    The Marketing Excellence will drive key strategic marketing initiatives and ensure operational execution across geographies and functions. The role encompasses project management of strategic initia...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Lead

    Lead

    Yotta Data Services Private Limitedthane, maharashtra, in
    Yotta Data Services | Powering Digital Transformation with Scalable Cloud, Colocation, and Managed Services.Yotta Data Services offers a comprehensive suite of cloud, data center, and managed servi...Show moreLast updated: 10 hours ago
    • Promoted
    Dextra Labs - Marketing Specialist

    Dextra Labs - Marketing Specialist

    dextralabsMumbai, India
    Role and Responsibility : - Skills Social Media Marketing Email Campaign & Email Monitoring - Ability to do market Research.P...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzuthane, maharashtra, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Performance Marketing

    Lead Performance Marketing

    ConfidentialNavi Mumbai, Mumbai, India
    We are seeking a dynamic and results-driven Lead Performance Marketing Professional with 6 to 7 years.The ideal candidate will have a proven track record in executing performance marketing strategi...Show moreLast updated: 6 days ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    CoreStackthane, maharashtra, in
    We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an experienced m...Show moreLast updated: 15 days ago
    • Promoted
    Marketing Lead

    Marketing Lead

    ConfidentialNavi Mumbai, Mumbai City, Mumbai
    Strategic Marketing Leadership.Brainstorm, conceptualize, and execute marketing ideas across.Manage all digital channels including. SEO / SEM, and digital advertising.Plan and execute campaigns to gen...Show moreLast updated: 6 days ago