Marketing Lead
ConfidentialNavi Mumbai, Mumbai City, Mumbai8 days ago
Job descriptionOversee all creative marketing, content, and branding initiatives ensuring consistent messaging and visual standards. Brainstorm, conceptualize, and execute marketing ideas across digital and physical touchpoints . Champion the company's brand identity and storytelling across platforms. Manage all digital channels including website, social media, email marketing, SEO / SEM, and digital advertising . Plan and execute campaigns to generate qualified leads and nurture them through the sales funnel. Analyze performance metrics and continuously optimize ROI . Tailor strategies for India, Asia, Europe, and North America . Collaborate with regional sales and product teams to support GTM initiatives . Plan participation in trade shows, conferences, and customer events . Work with Product, Sales, and Operations teams to align on launches, positioning, and customer engagement. Partner with HR and Corporate Communications for internal branding and employee engagement. Establish metrics and dashboards for campaign performance, customer engagement, and brand visibility. Provide strategic insights and recommendations for continuous improvement.
Responsibilities
Strategic Marketing Leadership
- Define, develop, and execute marketing strategies aligned with company vision and growth objectives.
- Translate business goals into integrated marketing campaigns that drive awareness, engagement, and revenue.
- Build regionalized strategies tailored to cultural, business, and market dynamics.
Creative & Brand Management
Digital & Demand Generation
Regional & Global Strategy Execution
Cross-Functional Collaboration
Analytics & Insights
Skills Required
Brand Marketing, Marketing Strategy, Content Marketing, Digital Marketing
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Marketing Lead • Navi Mumbai, Mumbai City, Mumbai