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PPC Marketing Specialist
ConfidentialMumbai9 days ago
Job description3-4 years of proven experience in PPC marketing across platforms like Google, Facebook, Twitter, LinkedIn , etc. Strong expertise in handling campaign budgets and optimizing for ROI and revenue generation. Hands-on experience with analytical tools such as Google Analytics and other tracking tools. Proficiency in creating and managing ad campaigns, keyword research, bid management, and ad copy optimization. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent communication and collaboration skills. Ability to work in a fast-paced environment with a focus on results.
Key Responsibilities :
- Plan, develop, and execute PPC campaigns on platforms including Google Ads, Facebook, Twitter, LinkedIn , and other relevant channels.
- Manage and optimize budgets to achieve maximum ROI and ensure campaigns remain cost-effective.
- Monitor and analyze performance metrics (CPC, CTR, Conversion Rate, etc.) to ensure goals are met and exceeded.
- Collaborate with internal teams to align PPC campaigns with overall marketing objectives and strategies.
- Conduct market and competitor research to identify new opportunities for growth and optimization.
- Prepare detailed reports on campaign performance, including ROI, revenue generation, and other key metrics.
- Implement A / B testing strategies to continuously improve ad performance and conversion rates.
- Stay up-to-date with the latest industry trends, tools, and best practices in PPC advertising.
Key Requirements :
Skills Required
Roi Analysis, Cpc, conversion rate , Google Analytics, Keyword Research, Bid Management, Analytical Skills
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Marketing Specialist • Mumbai