Manager - Product Marketing (Lending)

Experience : 10+ years

Industry Requirement : Fintech / Global Bank / Lending & Cards Experience (Mandatory)

Role Overview

We are seeking an experienced Manager- Product Marketing professional to lead and execute strategic marketing initiatives for our Lending portfolio. This role requires a deep understanding of the fintech and banking landscape, a strong ability to drive demand generation, and expertise in positioning financial products for maximum market impact. The ideal candidate will have hands-on experience in product marketing, campaign execution, thought leadership, and stakeholder engagement across global markets.

As a key leader in the marketing function, you will be responsible for developing go-to-market strategies, managing end-to-end marketing campaigns, collaborating with sales teams, and ensuring brand visibility while driving measurable business outcomes.

Key Responsibilities

Strategic & Product Marketing Leadership

• Own and lead marketing initiatives for the Lending product suite, ensuring alignment with business goals.
• Define and execute regional and global marketing strategies, catering to specific market dynamics and customer segments.
• Develop and manage integrated marketing campaigns that drive brand positioning, thought leadership, lead generation, and customer engagement.
• Collaborate with senior stakeholders to align marketing efforts with evolving business priorities, industry trends, and customer needs.
• Manage the marketing budget to optimize ROI and ensure efficient utilization of resources.

Demand Generation & Sales Enablement

Thought Leadership & Industry Engagement

Team Leadership & Cross-functional Collaboration

Required Skills & Qualifications

Experience & Industry Expertise

Marketing & Demand Generation Skills

Leadership & Communication

Educational Qualifications