App / Web SEO Specialist-Broking

Job description

Location : Mumbai-Andheri

Experience : 4-7 Years

About the Role

We are looking for a passionate SEO Specialist to drive organic growth for Paytm Moneys App and Web platforms . The ideal candidate will have strong expertise in SEO strategy, app store optimization (ASO), keyword research, and technical SEO to improve visibility, rankings, and user acquisition across digital channels.

Key Responsibilities

• Develop and execute end-to-end SEO strategies for both App (ASO) and Web platforms to improve organic visibility and traffic.
• Conduct in-depth keyword research , competitor analysis, and content gap analysis to optimize ranking opportunities.
• Implement on-page SEO best practices (meta tags, headings, URL structures, content optimization).
• Work with product, content, and tech teams to ensure SEO-friendly site / app architecture .
• Lead technical SEO audits (site speed, mobile optimization, crawlability, indexation).
• Optimize and track App Store (ASO) performance – titles, descriptions, keywords, and screenshots.
• Monitor SEO metrics using Google Analytics, Google Search Console, SEMrush, Ahrefs, App Annie, or similar tools .
• Build high-quality backlinks and outreach campaigns to boost domain authority.
• Stay updated on SEO / ASO algorithms, industry trends, and emerging tools .

Requirements

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Skills Required

Keyword Research, Html, Javascript, Google Analytics, Google Search Console