Manager - Search Engine Optimization

About the Role :

We are looking for an experienced SEO Manager to lead our search engine optimization strategy and execution.

The ideal candidate will have a deep understanding of SEO best practices, tools, and analytics to drive organic traffic, improve search rankings, and enhance overall online visibility.

You will work closely with content, marketing, and web development teams to implement strategies that align with business Responsibilities :

• Develop, implement, and manage comprehensive SEO strategies to increase organic search visibility and drive qualified traffic.
• Conduct keyword research, competitive analysis, and SEO audits to identify opportunities and areas for improvement.
• Optimize on-page elements including meta tags, headings, content, and internal linking structures.
• Oversee technical SEO, including site architecture, page speed optimization, mobile optimization, and crawlability.
• Collaborate with content creators and marketing teams to produce SEO-friendly content aligned with keyword strategies.
• Manage off-page SEO activities such as link-building, outreach, and partnerships.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Stay updated with the latest SEO trends, algorithm changes, and best practices.
• Lead and mentor junior SEO specialists and coordinate with cross-functional teams.
• Work closely with web developers to ensure SEO best practices are properly implemented on the Skills & Qualifications :
• Bachelors / master's degree in Marketing, Communications, Business, or a related field.
• 4 to 5 years of proven experience in SEO strategy and execution.
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
• Hands-on experience with on-page, off-page, and technical SEO.
• Solid understanding of search engine algorithms and ranking factors.
• Experience with content management systems (CMS) like WordPress, Drupal, or Joomla.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication and project management skills.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO is a plus

(ref : iimjobs.com)