ClayWorks - Manager - Marketing

About ClayWorks

ClayWorks Spaces is a leading provider of sustainable, custom-built office solutions, offering flexible coworking, built-to-suit, and managed office spaces. We are committed to enriching the workspace experience through innovative designs and exceptional services.

Role Overview

Own end-to-end regional marketing to drive pipeline growth, member acquisition, retention, and brand equity. Lead integrated campaigns across paid, owned, and earned channels; partner with Sales to deliver measurable revenue impact.

Key Responsibilities

• Campaign leadership : Plan and execute integrated, multi-channel campaigns (paid, social, content, email, events, partnerships) aligned to quarterly pipeline and revenue targets.
• Go-to-market (GTM) : Build GTM plans for new products / locations / priority buildings; tailor messaging for SMB, Enterprise, and broker segments.
• Demand & lifecycle : Own lead gen, nurture, and re-engagement programs in CRM / marketing automation (email, in-app, SMS) with clear conversion goals.
• Offline Marketing : Plan and execute on-ground activations, print collaterals, outdoor branding (OOH), and local campaigns.
• Digital Marketing : Oversee performance marketing (Google, LinkedIn, Meta, etc.), SEO, SEM, and web analytics & manage website optimization, digital content, and paid ad strategy to maximize ROI.
• Understanding of design : Work closely with design teams / agencies to translate briefs into compelling creatives & ensure all creative assets (online & offline) maintain brand aesthetics and consistency.
• Events & activations : Plan, execute, and evaluate regional event programs that build brand and generate sales pipeline; manage budgets and post-event ROI.
• Analytics & reporting : Track performance, optimize channel mix and spend; build weekly / monthly dashboards and insights for leadership.

(Senior : own QBR / MBR narratives.)

Tools & Platforms

(ref : iimjobs.com)