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Executive (Business Analyst | Business Development | Marketing)

PackforaMumbai, Maharashtra, India

30+ days ago

Job description

Role Overview :

We are looking for a dynamic MBA Graduate to join our team as an Executive. This unique role offers a dual exposure with added marketing responsibilities :

Experience : 0-2 years

1. Business Analyst (40%)

Collaborate with Product & Technology teams to gather, analyse, and document requirements.
Assist in preparing functional specifications, workflows, and user stories.
Support the design and implementation of software modules and business processes.

2. Business Development (40%)

Conduct market research to identify prospects for Business Product.

Support client presentations, solution pitches, and proposals.

Engage with potential clients to understand their needs and align with Packfora’s offerings.

Prepare business decks, demos, and proposals with senior guidance.

3. Marketing (20%)

Assist in creating marketing collaterals, product brochures, and case studies.

Contribute to digital campaigns, social media content, and email outreach for lead generation.

Track competitor activities and share insights for positioning the product effectively.

Work with the marketing team to build thought-leadership content, success stories, and client testimonials

Key Expectations

Analytical Thinking : Ability to translate data and requirements into actionable insights.

Adaptability : Comfort in working across business, technical, and marketing functions.

Collaboration : Team player with cross-functional coordination skills.

Proactive Attitude : Initiative-driven, eager to learn and contribute to business growth.

Soft Skills & Tools

1. Presentation Skills

Build crisp, engaging presentations for clients and internal stakeholders.

Confidently deliver product demos, pitches, and reviews.

Simplify complex technical concepts into compelling narratives.

2. MS & Collaboration Tools

Proficiency in PowerPoint, Excel, Word, Outlook.

Comfort with collaboration platforms (Teams, SharePoint, or equivalents).

3. Documentation Skills

Create professional business documents (BRDs, SRS, MOMs, SOPs, Proposals).

Maintain version-controlled documentation repositories.

4. Communication Skills

Written : Clear, concise, and professional.

Verbal : Confident in client and stakeholder interactions.

Interpersonal : Build rapport and foster strong relationships.

Storytelling : Present insights that resonate with technical and non-technical audiences.

Why Join Packfora?

Exposure to product, business, and marketing functions in a single role.

Opportunity to learn directly from senior leaders in product and business development.

Steep learning curve with a chance to contribute to a fast-scaling product

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Marketing Executive • Mumbai, Maharashtra, India

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