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Influencer Marketing Specialist
Influencer Marketing SpecialistConfidential • India, Bengaluru / Bangalore
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Influencer Marketing Specialist

Influencer Marketing Specialist

Confidential • India, Bengaluru / Bangalore
1 day ago
Job description

We're looking for Influencer Marketing Executive / Specialist to join Healthify's fast-growing marketing team. If you live on Instagram & YouTube, love discovering new creators, and know how to turn ideas into strong influencer content, this role is for you.

Key Responsibilities

1. Influencer Discovery & Shortlisting

  • Identify and evaluate influencers across Instagram, YouTube & other platforms.
  • Filter creators based on quality, audience fit, brand relevance & past performance.
  • Maintain and update an internal influencer database.

2. Influencer Communication & Coordination

  • Reach out to influencers with structured briefs.
  • Ensure clear, effective communication throughout the partnership.
  • Handle negotiations for deliverables, timelines & commercials.
  • 3. End-to-End Campaign Management

  • Manage the complete influencer workflow — from outreach to onboarding to content approval to final delivery.
  • Track deadlines, ensure timely posting, and maintain smooth execution.
  • Monitor performance & share post-campaign reports.
  • 4. Creative & Script Support

  • Assist in brainstorming and writing scripts / storylines for UGC content.
  • Suggest creative directions and on-trend ideas to influencers.
  • Ensure content aligns with brand voice, campaign goals & platform best practices.
  • 5. Social Media Awareness

  • Keep up with trends, trending formats, viral sounds & platform updates.
  • Suggest new content ideas for Healthify based on social insights and user behaviour.
  • Requirements

  • 6 months to 1 year of experience in influencer or social media marketing (agency or brand side).
  • Strong communication and interpersonal skills.
  • Good negotiation abilities.
  • Ability to multitask across multiple campaigns & creators.
  • A knack for social media and understanding of UGC-style content.
  • Basic knowledge of Excel / Sheets for tracking.
  • Bonus : Experience with health, fitness or lifestyle brands.
  • Skills Required

    Negotiation, Social Media Marketing, influencer marketing, Excel

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    Influencer Marketing • India, Bengaluru / Bangalore

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