Influencer Marketing Manager (With Experience in D2C)

seeking a highly capable Senior Influencer Marketing Manager to lead all creator-driven initiatives and build a strong UGC ecosystem.

In addition to influencer leadership, the role includes responsibilities as a Creative Strategist crafting concepts, content directions, and campaign ideas that elevate Basil’s brand presence.

Influencer Marketing :

• Develop and execute Basil’s end-to-end influencer marketing strategy across micro, nano, and mid-tier creators.
• Lead the full influencer lifecycle : discovery, outreach, negotiation, onboarding, and retained partnerships.
• Manage monthly influencer programs including seeding, barter, and selective paid campaigns.
• Build a consistent pipeline of UGC for ads, website assets, and brand storytelling.
• Oversee content briefs, timelines, reviews, and quality control.
• Maintain influencer databases, campaign trackers, and performance dashboards.
• Track and analyze campaign KPIs reach, engagement, conversions, ROI—and present insights to founders.
• Strengthen creator relationships and foster a long-term creator community around the brand.

Creative Strategy :