Digital Analyst

Position : Digital Instrumentation Analyst

Location : Mohali (work from office)

Experience Required : 3-5 years in digital analytics implementation

Position Overview

We are seeking a highly skilled Digital Instrumentation Analyst to support the implementation and management of event tracking across our digital platforms. The ideal candidate brings hands-on expertise in HTML, JavaScript and Google Tag Manager (GTM) , with a deep understanding of configuring tracking for customer data platforms (CDPs) and web analytics tools .

Key Responsibilities

• Develop and manage custom tracking scripts (HTML / JavaScript) to support event capture via Google Tag Manager .
• Configure and maintain GTM containers : create tags, triggers, variables and manage data layer structures.
• Collaborate with engineering and technology teams to validate data layer implementation and ensure correct event firing.
• Implement user interaction tracking and event setup across web properties using Google Analytics 4 , Adobe Analytics and TreasureData .
• Deploy and verify marketing pixels (Meta, LinkedIn, Google Ads) using GTM.
• Conduct periodic audits and validations to maintain data integrity and ensure tracking accuracy.
• Troubleshoot issues related to pixel firing , event tracking and data discrepancies.
• Maintain clear documentation of tagging strategies and implementation steps.

Requirements